| Phase 4 | ||
| Analysis/Judicial Phase | ||
| Key Questions: | ||
| n | Will each idea work? (i.e. will it perform the function under study?) | |
| n | Will it be implementable? | |
| n | How feasible are the selected alternatives? | |
| n | What are advantages and disadvantages of each idea? | |
| Use WS-12 from Creative Phase. | ||
| Techniques | ||
| n | Refine | |
| n | Use the services of experts | |
| n | Use good human relations (Involve owner/designer) | |
| n | Use your own judgment | |
| Procedures | ||
| n | Lay down main criteria to be satisfied. | |
| Filter ideas carefully: drop those that will definitely not | ||
| meet the required criteria but not before the step below | ||
| n | Try to refine/develop/build on an idea; freely consult the people who | |
| may know best about it or about similar products/designs, e.g. You | ||
| may wish to ask the best suppliers in the business or experts in the | ||
| field. | ||
| n | Rank ideas | |
| Use WS-12 from Creative Phase. | ||
| n | Group similar ideas | |