Phase 3
Creative Phase
Purpose:              
n To generate alternate ideas for providing the NEEDED functions by
creative thinking, brainstorming and even speculation.
Techniques              
n Use good human relations.
n Use creative thinking.
n Blast-create.
n Bring new information into the area. (See Idea Stimulator Checklist.)
n Eliminate and/or reduce.
n Defer judgment.
n Generate list of ideas.
Key Question:              
n What else will do the job?
(Take ONE function at a time)
Warning:              
n In this phase of a VE study, we want a large QUANTITY of ideas, NOT
QUALITY! All ideas are welcomed. When ideas get a laugh, they have
contributed. The more ideas, the more welcome they shall be!
n So, ridiculing ideas, judging, are NOT permitted.
criticizing, etc. (The time for judgment will come later.)
n Every member must contribute ideas - do not worry whether they are good
or bad. The leader should see that no one monopolizes the time and attention
of the team to the detriment of other's ideas.